Reflekt

For families supporting a parent at home

A clearer picture of how your parent is doing.

Reflekt is building a family intelligence and action platform for aging at home. It is designed to help your family understand whether everyday life has meaningfully changed, decide what to do next and follow up—using connected context and practical tools in the family app, not simply more alerts.

Explore Founding Families See how it works
  • Built around the individual
  • Camera-free home sensing
  • No smartphone needed for your parent
Editorial illustration of an older couple at home, with the woman preparing tea
Editorial illustration · not a customer image

Between family check-ins

A call tells you about a moment. Daily life tells a longer story.

A quieter week, an unsettled routine or a change in how someone feels can have many explanations. What helps is knowing what is usual for your parent and seeing relevant context together.

Reflekt is being built to reduce guesswork between check-ins and help families move from concern to a proportionate, better-informed response.

  • Is this genuinely different from what is usual for them?
  • Is there context that changes how we should understand it?
  • What would be a reasonable next step for our family?
  • How do we follow through without losing the context?

Illustrative family update

Intelligence that leads to family action

Reflekt brings what appears different and relevant context together, then gives the family practical ways to respond and follow up. The family remains in control.

A change from Mum's usual pattern Today · illustrative

Intelligence layer

What changed

Mum's usual morning routine has been less consistent over the past few days.

Context and uncertainty

There may be an everyday explanation. The update does not establish why the change happened.

Family judgement stays in control

Action layer

Possible next step

The family could send Mum a calm message and add what they learn as context.

Follow through

If useful, they could set a reminder for her later and decide whether anything else is needed.

Illustrative—not a customer result, instruction or verified app screenshot. The family decides what to do. Reflekt does not diagnose a condition, arrange care or replace direct contact, medical care or emergency services.

Dignity, choice and privacy

Their home. Their choices.

Reflekt is designed to support independence. A family member's concern is not consent: participation starts with the older adult understanding the proposed experience and choosing to take part.

Read the practical family FAQ
Camera-free home sensingThe radar sensing described here does not use visual recording.
Voice and data explained firstListening, activation, processing, access, retention and participant choices are explained in the applicable information before enrolment.
A clear product boundaryReflekt supports everyday awareness and family action. It is not a medical, diagnostic, care coordination or emergency service.

The people behind Reflekt

Experience across technology, health and company building

Reflekt is founder-led, supported by an experienced team and advisors with backgrounds relevant to its next stage.

Meet the team and advisors

Team

  • Elle WuFounder & CEO
  • Brian GolbereCTO
  • Leyan “Lee” PhillipsActing CMO
  • Greg BeitchmanChief Development Officer

Advisors

  • Jonathan M. SackierAI, robotics & medical technology
  • Scott E. Parazynski, MDMedicine, engineering & operations
  • Peter EllingworthHealthTech policy & adoption

Founding Families

Start with a conversation about fit

Founding Families is an early real-home programme. An enquiry opens a suitability conversation; it is not a purchase, enrolment or guarantee of a place.

  1. EnquireShare the basic information needed to understand your family's situation.
  2. Discuss fitTalk through the household, your parent's perspective and what your family hopes to understand.
  3. Review the setupUnderstand practical requirements, privacy information, applicable costs and terms before deciding.
  4. Take part by agreementIf suitable and available, agree the setup, support and feedback involved.
Explore Founding Families Initial enquiries focus on the US and UK. Suitability and availability are discussed individually.

Common questions

What families usually want to know first

Read all questions

What would my parent need to do?

Their understanding and agreement come first. The agreed setup may involve wearing and charging a wearable and using Luma voice interaction.

What does the family receive?

The family app is designed to connect understandable updates with practical ways to check in, share context, send their parent messages or reminders and follow up.

What stage is Reflekt at?

Reflekt has built an integrated MVP. The next stage is to establish reliable real-home operation and whether its intelligence and action tools genuinely help families.

Is this a medical or emergency service?

No. Reflekt supports everyday family awareness. It does not diagnose conditions or replace medical care, direct contact or emergency services.

A thoughtful first step

Start with a conversation about your family

Share enough for us to understand your situation—without sending medical records or sensitive health details.

Explore Founding Families Partner with Reflekt Investor enquiries